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The Customer Trap: How to Avoid the Biggest Mistake in Business (2ND)

Thomas, Andrew R./ Wilkinson, Timothy J.
73.22 SGD
Member Price
65.90

Product Description

The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

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