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Global Observations of the Influence of Culture on Consumer Buying Behavior

Sarma, Sarmistha
412.02 SGD
Member Price
370.82
English

Product Description

Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.

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