Driving Customer Appeal through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Driving Customer Appeal through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
SKU: 00000_00000_00000_00000
Price: 430.33 SGD
Availability: InStock

Garg, Ruchi (EDT)/ Chhikara, Ritu (EDT)/ Panda, Tapan Kumar (EDT)

430.33 SGD

Member Price

387.30

English

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Publisher

IGI Global

Publication Date

Sep 2017

ISBN

9781522529217

Pages

355 p.

Item Type

Book

Format

Hardcover

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Driving Customer Appeal through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-services)

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Available to Order