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Marketing Analytics : A Machine Learning Approach

Mansurali, A. (EDT)/ Jeyanthi, P. Mary (EDT)
270.32 SGD
Member Price
243.29
English

Singapore Main Store

Available

E02-06 Floor (, )
E02-05 Floor (, )
E02-07 Floor (, )

Product Description

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

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