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Strategic Marketing in Tourism Services

Tsiotsou, Rodoula H. (EDT)/ Goldsmith, Ronald E. (EDT)
212.40 SGD
Member Price
191.16
English

Product Description

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

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