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TV's Betty Goes Global : From Telenovela to International Brand (Reading Contemporary Television)

McCabe, Janet (EDT)/ Akass, Kim (EDT)
67.66 SGD
Member Price
60.90
English

Product Description

la fea\", back in 1999. This book about how television formats go global asks what the \"Betty\" phenomenon can tell us about the international circulation of locally produced TV fictions."
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Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.

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