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Consumer Culture Theory (Research in Consumer Behavior)

Schouten, John (EDT)/ Martin, Diane (EDT)/ Belk, Russell W. (EDT)
329.59 SGD
Member Price
296.64
English

Product Description

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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