Qualitative Methods in Sports Studies (Sport Commerce and Culture)

Sports studies is becoming an increasingly popular discipline, but the most effective research methods used to investigate the multi-faceted nature of the empirical sporting world have yet to be identified. This book makes a timely and relevant contribution to a broader methodological project as the first exclusive systematic examination and explication of qualitative research methods within sports studies. Bringing together leading experts in the field, Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sports studies literature, contributors outline the major issues and strategies associated with each method, and highlight best practice exemplars to follow. What are the future opportunities and avenues for further investigation within sports studies research? What are the true assets of qualitative data collection and analysis? Answering these and countless other questions that are critical for the future of the discipline, this practical research guide is an essential reference tool for students and scholars of sports studies.