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STRATEGIES DE SERVICE - E-BUSINESS ET SUPPLY CHAIN (MANAGEMENT SUP)

SAMII A K.
95.13 SGD
Member Price
85.62

Product Description

Partant de l'approche systématique des stratégies de service, cet ouvrage analyse les concepts d'affaires et les acquis actuels du commerce électronique intégrant ainsi les logiques de supply chain, gestion de la relation clientèle et marketing.

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