Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL method. Following these three simple steps-Skeleton, Envelope, and Life and Logistics-will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory, and practical exercises enabling you to Sell Your Research with impact. This second edition is enriched with new insights in storytelling, online presenting, and speaking with the media on hot topics.
For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator.
Dr. Stephen Webster, former Director of Science Communication Unit, Imperial College London
Public speaking is one of the most intimidating but crucial tasks in a scientist's career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable.
Dr. Laura Helmuth, Editor In Chief, Scientific American
Introduction.- The SELL method: prepare your presentation.- Know your context: types of presentation.- Define your message.- Establish your plan.- Hook your listeners.- Design your slides.- Create your (additional) supporting materials.- Popularise your science.- Master your non-verbal communication.- Manage your anxiety.- Perfect your performance.- Final pep talk.- The story behind the SEL Method.
Alexia Youknovsky
A chemical engineer by training, Alexia is the founder and the CEO of Agent Majeur, a science communication agency based in Paris. Since 2008, she has been working for major public and private research stakeholders across the world. With her team, she has trained more than 4,000 scientists with the desire to bring clarity and impact to their communication.
James Bowers, Ph.D.
James obtained his Ph.D. in Molecular Biology and Physiology in 2014, which he followed up with an M.Sc. in Science Media Production from Imperial College London. He then worked in factual TV production and as a science presenter, before working at Agent Majeur for three years as a trainer and consultant. Now, he is chief editor at the online science media Polytechnique Insights, launched in 2020.
