This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.
Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.
