Kundennahe Institutionen als Träger innovationsrelevanten Kundenwissens : Vertrieb und Handel als potenzielle Integratoren bei Produktinnovationen. Diss. Univ. Bamberg. Mit Vorw. v. Frank Wimmer (Gabler Edition Wissenschaft) (2008. XV, 260 S. m. 43 Abb. 2

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GABLER
Publication Date
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ISBN
9783834912091
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Book
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Paperback

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