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Advertising and the Transformation of Screen Cultures (Film Culture in Transition)

Florin, Bo/ Vonderau, Patrick/ Zimmermann, Yvonne
181.27 SGD
Member Price
163.15
English

Product Description

Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.
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Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

... Read Full Text

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