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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Name: Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications
Brand: Springer
SKU: 00000_00000_00000_00000
Price: 256.34 SGD
Availability: OutOfStock

Sigala, Marianna (EDT)/ Rahimi, Roya (EDT)/ Thelwall, Mike (EDT)

256.34 SGD

Member Price

230.71

English

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Product Description

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.

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Publisher

Springer

Publication Date

Mar 2019

ISBN

9789811363382

Pages

226

Item Type

Book

Format

Hardcover

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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Product Description

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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

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