Finance doesn’t have to be complex to be clear. It can be seriously fun.
Once Upon a Balance Sheet isn’t your typical finance book. It’s a story-driven experience designed for leaders, professionals, and teams who have always felt a little unsure around numbers and are finally ready to understand financials with clarity and confidence.
Beyond formulas and jargon, you’ll meet a cast of memorable characters inside the Financial Storyverse®. Each one helps you make sense of concepts that once felt overwhelming. This is Financial Storytelling in action: visual, engaging, and surprisingly enjoyable. It’s about making finance seriously fun while giving you the confidence to use numbers with purpose.
Whether you’re sharpening existing skills or starting from scratch, this book will help you read financial statements with new eyes, make smarter decisions, and build financially impactful teams and culture.
Inside, you’ll discover how to:
● Understand the Balance Sheet, Profit & Loss, and Cash Flow without jargon
● Spot red flags early and avoid costly mistakes
● Connect numbers to real-world business decisions that drive growth
● Engage in confident conversations about financials, even without a finance background
● Turn numbers into a strategic advantage for your organisation
In today’s fast-changing world shaped by AI and accelerating change, finance must become more than just a language of business. It needs to become the language of leadership that blends clarity, empathy, and impact.
That philosophy is what James C Foo Leong calls finance with heart. It is the foundation behind his Financial Storytelling way, an approach that not only makes finance simpler but also deeper, actionable, and unforgettable. It underpins the visual finance tools he has created and the cast of characters from the Financial Storyverse®, including Count Jargon, Miss Numbers, STEPH Model®, Huat, and Master C FOO.
Endorsed by board chairs, independent directors of listed companies, CEOs, professors, entrepreneurs, and global business minds, including leaders in finance, law, education, and the public sector.
Once Upon a Balance Sheet is your gateway to the Financial Storyverse®. Probably the happiest place to learn finance.
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