Foundations of Business (8TH)

Pride/Hughes/Kapoor/Weinstein/Wortley's 'Foundations of Business,' 8th Edition, helps you prepare for your career by breaking down complex business topics into clear, easy-to-follow lessons that connect to real-world trends and challenges. Explore areas like marketing, management, social media, finance and entrepreneurship and discover how emerging technologies like AI, automation and blockchain are transforming the business landscape. Build adaptable leadership and decision-making skills and learn how today's economy, ethics and global trends impact business. Examples, stats and interactive tools like MindTap make learning more engaging and practical, so you're not just memorizing terms, you're learning how to think like a business professional. Whether you're planning to run your own business or join a global company, this course will give you the foundation you need to succeed.