Museum Strategy : A Practical Guide (American Alliance of Museums)

Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it’s built, where it breaks down, and how it can succeed. Drawing on practical frameworks and candid case studies, it unpacks strategy development, exposes common pitfalls, and offers a clear approach to implementation that turns vision into action. Whether you are leading an institution, shaping its direction, or working alongside it, this book equips you to organize, execute, and sustain strategy that meaningfully advances a museum’s mission.